🗣️ Hey CPG brands – this is the guide to all of our upcoming opportunities for your brand to shine! Exhibiting in our sections at trade shows, sampling opportunities, buyer meetings, awards, and more – if there’s an application, we’ve got a link for it here!

Before you jump in, there are a few things you need to know:

1. Only brands who are active in our Slack community will be considered for opportunities with Startup CPG. Join here now: www.startupcpg.com — just click the button on our homepage, and you’ll get set up – it’s free to join!
2. Only brands who are in our official database are eligible for opportunities within our community, so make sure you’re in there! Make it official **here ✨**
3. “Brands” refers to CPG brands that are manufacturing CPG products. Our community currently defines CPG brands as brands making products that you put in or on your body, such as food, beverages, health and beauty, pet, and some household products. Service providers: we love having you in our community, but please note that our brand database and brand opportunities are strictly for CPG brands manufacturing products.

👋🏼 Welcome to the community - if you have friends in CPG, invite them to join by sending them to startupcpg.com!

🫣 Questions? Reach out to: [email protected]

Opportunities Currently Accepting Applications:

**Opportunity Knocks

(ongoing application)**

Every other Friday, a new submission window opens giving active Startup CPG email subscribers direct access to submit to leading retailers, distributors, investors, and media. No subscription fees, no gatekeeping. Previous partners include Earth Fare, Raley's, Whole Foods Market UK, and more.

📌 APPLY HERE

**San Francisco Woodlands Market Grocery Run

September 17, 2026** (rolling deadline)

Startup CPG is hosting a Grocery Run on September 17th at Woodlands Market's warehouse in the Bay Area! Join us for an evening of mingling, sampling, and a panel discussion with buyers and retailers ready to experience your brand.

📌 APPLY HERE

**Fresh Thyme Market Grocery Run & Innovation Pitch Slam with Startup CPG

Oct** 27, 2026 (sampling deadline TBD when form re-opens)

Startup CPG is partnering with Fresh Thyme for our second annual Grocery Run & Innovation Pitch Slam in Naperville, IL on October 27th!

5 brands from the Startup CPG community will pitch LIVE to a panel of Fresh Thyme category managers for a chance at shelf placement in Fresh Thyme stores. Sampling brands will get the chance to showcase their products during the day-long event. All attendees may also join a guided store tour, grab a seat at exclusive buyer roundtables during the event, and participate in a fireside chat with the Fresh Thyme Market team.

Applications close August 2nd — Fresh Thyme will select the 5 finalists.

📌 APPLY HERE for the Pitch Slam (CLOSED)