Hey CPG brands – this is your guide to all of our upcoming opportunities for your brand to shine. Exhibiting in our sections at trade shows, sampling opportunities, buyer meetings, awards, and more – if there’s an application, there’s a link for it here!

Before you jump in, there are a few things you need to know:

  1. Only brands who are active in our Slack community will be considered for opportunities with Startup CPG. Join here now: www.startupcpg.com – click the button on our homepage, and you’ll get set up – it’s free to join!
  2. Only brands who are in our official database are eligible for opportunities within our community, so make sure you’re in there! Make it official here.
  3. “Brands” are CPG brands who are manufacturing CPG products. Our community currently considers CPG brands to be brands you put in or on your body such as food, beverages, health and beauty, pet, and some household products. Service providers, we love having you in our community, but please note that our brand database and brand opportunities are strictly for CPG brands manufacturing products.

Welcome to the community - if you have friends in CPG, invite them to join by sending them to startupcpg.com! Questions? Reach out to [email protected].

Expo West 2026 in Anaheim, CA - Startup CPG Section Applicaton

Startup CPG is collaborating with New Hope on a 20-booth dedicated Startup CPG Section at the Expo West 2026 in the ACC Level 3 Hall. We are so excited to offer a 10% discount to first and second time exhibitors.

APPLY HERE

Newtopia Now 2025 in Denver, CO - Startup CPG Section Application

Our Startup CPG Dedicated Section is split across the Thrive and Glow neighborhoods. Our section is made up of 31 tabletop exhibit spaces, and if selected, you will get a 10% discount. To be eligible for our section, you must be a first or second-time exhibitor at any New Hope show.

APPLY HERE

Shelfie Awards 2025 - February - May - Submission Form

Our annual Shelfie Awards celebrate the small CPG brands in our community who are working tirelessly to bring better products into the world. Each year, we recognize new products that wow our taste buds, stories that inspire us, and packaging that stops us in our tracks.

**APPLY HERE - submissions are by category, and run from the 1st to last day of each month, February - May.**

READ THE SHELFIES GUIDE